About Us

Where clarity, consistency, and connection grow together.

Kelly Cummings
CEO and Principal Accountant

Kelly founded Strong Roots Accounting after more than a decade supporting entrepreneurs, executives, and leadership teams across industries. Her approach combines technical precision with relational understanding — ensuring clients not only have clean data, but clarity in what it means.

Kelly is known for her proactive mindset and ability to anticipate needs before they become issues. She leads with structure, empathy, and communication, helping clients feel truly supported, not just “managed.”

Rachel Williams
accounts coordinator, Accountant

Rachel joined Strong Roots with a shared vision: to provide clients with consistent, high-quality financial management that brings peace of mind. She’s known for her reliability, organization, and deep attention to detail — ensuring that every transaction, report, and process runs seamlessly.

Her approachable style and collaborative energy make her an essential part of both the Strong Roots team and the client relationships she supports.

Our Approach

We Listen First: Every engagement begins with understanding your goals, challenges, and vision.
We Build Structure: We create systems that make financial management smooth, accurate, and transparent.
We Stay Proactive: We spot trends, identify opportunities, and prevent issues before they happen.
We Partner Long-Term: Our clients see us as part of their team — a steady presence that grows with them.

Our Values

Consistency — Reliable support that never wavers.
Honesty — Clear, transparent communication at every step.
Proactivity — We anticipate needs and solve problems early.
Personalization — Every client gets solutions tailored to their goals.
Partnership — We believe success is shared — when you thrive, so do we.

Why Strong Roots?

Just like a tree, every healthy business and family needs strong roots — structure, nourishment, and care to keep growing. Our work is about helping you stay grounded, organized, and financially steady, no matter how your goals evolve.

Strong Roots Accounting is more than an accounting firm — we’re your financial partner for the long run.